UCL Data Analytics I (2017-2022) [Textbook]
- First-year undergraduate methods course in the BSc Management
Science program. Topics covered include probability, estimation and
testing, linear and logistic regression, classification and regression
trees, and clustering. Students become proficient in R.
UCL Marketing Science (2018-2022)
- Advanced undergraduate course in the BSc Management Science program.
Topics covered include product design, pricing, promotions, user
generated content, segmentation / targeting / positioning, and customer
lifetime value. Students discuss case studies, read academic research
papers, and work with data from real companies to learn how modern
analytics can improve marketing practice.
LSE Marketing Analytics I (2018)
- Master’s course in the MSc Marketing program. Topics covered include
research designs, questionnaire design, data collection and sampling,
data visualization, and statistical inference.
OSU Marketing Research (2015-2016)
- Advanced undergraduate course in the BS Business Administration
program. Topics covered include research designs, questionnaire design,
conjoint analysis, data collection and sampling, data visualization, and
statistical inference.