Adam N. Smith

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I am an Assistant Professor of Marketing at the UCL School of Management in London, England.

My research lies at the intersection of Marketing, Economics, and Statistics. I enjoy developing micro-econometric methods that can be used to inform decisions in the areas of retail pricing, market definition, and target marketing. My current research projects focus on estimating large-scale demand models, designing and evaluating personalized pricing policies, and measuring the value of customer data and flexible predictive models.

Research links: Google Scholar, SSRN